Ed Hoban is a 30-year retail real estate veteran. He graduated UC Irvine in 1988 with a Bachelor of Arts degree in Economics and cut his “Retail Teeth” with Irvine based Tri Pacific Brokerage specializing in tenant representation.  In 1992, Ed joined Blockbuster Video as a Real Estate manager opening 65 units in Southern California and in 1995, he moved to San Diego to become Blockbuster’s Western US Real Estate Manager.  His team opened 150 stores in three years throughout the eight Western States including Hawaii and he was Blockbuster Manager of the year in 1996.  In 1998, Ed became the Director of Real Estate at Pick Up Stix managing company growth from 10 to 60 restaurants throughout Northern and Southern California, Arizona, and Nevada.  In 2003, Ed became the VP of Development with Daphne’s Greek Café managing company growth from 12 to 80 cafés throughout Northern and Southern Californian, Arizona, and Colorado. 

In 2009 Ed returned to retail brokerage reuniting with friend and business mentor Phil Berry at Commercial West Brokerage.  Ed specialized in the strategic growth of restaurant and retail concepts throughout Southern California and brought a unique combination of strategic market knowledge and deal making skill to his client base

In 2016 Ed began working with Peet’s Coffee growing the company in Norther and Southern California, and Denver.  In addition, he spearheaded Peet’s new Drive-Thru program, and its Reposition/ Expansion program.  

  • Clients/Retailers

    • California Fish Grill
    • Lemonade Café
    • Peet’s Coffee
    • Urban Plates
    • Tin Leaf Fresh Kitchen
    • Beach Plum Kitchen
    • After’s Ice Cream
    • The Good Feet Store
    • Kahoots Feed & Pet Store
  • Affiliations

    State of California Department of Real Estate (DRE) License ID# 01054048
    International Council of Shopping Centers (ICSC)
    National Association of Sports Officials (NASO), High School and College Basketball Official
    California Basketball Officials Association (CBOA)
    North County Basketball Officials Association (NCBOA), Board Member & Instructional Chairman
    National Junior Basketball (NJB), Board Member & Coach
    Encinitas Boys & Girls Club, Coach


  • Contact Information

    Ed Hoban
    San Diego Area
    (760) 331-8065